Here’s our answer.

(Sorry not sorry for the lengthy read)

There are thousands of rigs to choose from. With our approach, there are a few key factors that we took into consideration upon creating these rigs.

Lets put things into perspective. Fish are there to eat, they are there searching & hunting down surf dwelling creatures for a meal. They accomplish that with these 3 senses or known as the 3 S’s: Scent, Sight & Sound. While fish don’t actually “hear”, they do have a lateral line that picks up pressure changes (vibrations, noises, etc..) While all 3 are used, fish adapt to certain surf conditions and rely on certain senses more than others. Ok, so what’s the point? Lets get down to the nitty gritty.

Most other rigs cover those bases with a bright visual float & your choice of bait. Don’t get me wrong, they will land you fish. They’ve put fish in mine & you coolers alike for years. BUT, what about those fish that have seen a rig or two? What about that percentage fish that swim up and choke down the float only to spit it out realizing it wasn't what they were after? We’ve all seen it & had those false strikes. Aggravating, right? What about those fish that key in on your baits scent & get to it, take a look at the rig only to pass up on it because something don’t look right?

We may never know the full truth, but we sure tried to cover those “what if” scenarios & possibilities that may be the deciding factor between a skunked day or slimy, fishy hands.

With the appearance of our OG rigs & DW series, we believe that it can persuade those “what if” fish to take a bite. We hide the hook under the skirts of the “jigs” to minimize unnatural looking components hanging around in the water. Not only do those “jigs” hide the hook, they also appear to squirm with the movement of the water & especially in turbulent surf, appearing as a lively creature they already prey on. Our DW “Dirty water” series has 3 stepped beads in the bodies of the jig allowing the eye of the hook & the beads to constantly click giving that lateral line the extra sense to pick up on when visibility is low & the scent of your bait is dispersed rapidly. Another cool feature of our rigs is that you can fill the tubes up with your favorite scent Pro-Cure for that extra scent blast and even enabling you to fish these rigs BAITLESS!!

Of course we have the Weekend Warrior float rigs to keep the bait above critters along with our Pro-Series naked rigs to cover all of the bases in certain fishing conditions as well.

No selling tactic here, just the result of many late nights wondering what can make a difference in this fun-filled & competitive sport we all love.

After that read (congrats if you made it to the bottom without falling asleep) we hope you have a little insight as to what makes us who we are. Tie a Coastline Surf Rig on & experience the difference. From our family to yours, Tight lines!